BUILDING LONG-TERM SUSTAINABLE BRAND VALUECreating a resilient brand impact not only helps create favourable impressions about the brand but also enables marketers to maintain sustainable growth over time. A brand’s sustainability is its capacity to sustain and grow today without undermining its future development potential. It is more of a strat

BUILDING LONG-TERM SUSTAINABLE BRAND VALUEEstablishing a long-lasting brand impact not only helps create strong associations about the brand but also allows organizations to maintain sustainable growth for the future. A brand’s sustainability is its ability to persist and evolve today without compromising its future development potential. It is m

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